I didn’t grow up in a beautiful home. In fact, I grew up in poverty and hardship, without the simple comforts that many take for granted. No carpets underfoot, no proper flooring, no sofa to sink into, not even a bed to sleep on. As a child, I didn’t understand why our home couldn’t have the warmth and beauty I saw in others. But I knew one thing with certainty: when I grew up, I wanted a complete that’s comfortable, welcoming and beautiful.

That dream never left me. It wasn’t just about luxury; it was about dignity. It was about creating a space that felt like a sanctuary. A place of pride, comfort, and belonging. And as I got older, I realised I wasn’t alone in feeling this way.

My journey into flooring began with a simple job at a local flooring shop. What started as work soon became a passion. Helping others transform their homes into places they loved. But after nearly a decade in the industry, I saw its flaws up close: overpriced, slow, and designed to benefit businesses, not customers. People were being charged ridiculous markups for something as simple as flooring.

Flooring, something so fundamental to a home was unnecessarily expensive and complicated. Families like mine, people like my mum, struggled to afford even the basics.That realisation changed everything. One day, I decided I couldn’t be part of an industry that made home transformation so difficult for the very people who needed it most. I walked away.

And soon after, Floor Street was born

We chose the slogan "Enjoy The Quality" because quality isn’t an accident it’s an obsession. It comes from perfecting the smallest details, caring about what others overlook, and never accepting "good enough."
Most companies do the bare minimum to sell a product, but not us.

We believe:“Small things make perfection, but perfection is no small thing.”

When we first came onto the scene and disrupted the industry, most people laughed.They didn’t understand that we weren’t here just to sell floors we were here to change the game. We wanted to create a company that raised standards across the entire industry.

What we quickly learned is that building the world’s most customer-centric flooring company is a never-ending mission. As we meet customer expectations, they rise and they should. Customers unknowingly have the most important job in our business: to demand better. Better products, better service, better everything. That’s what drives us every single day. Whether it’s feedback from our team, insights from our customers, or inspiration from the latest design trends, we are always looking for ways to improve.We are proud that the industry is in a better place now than it was before we started.

And we’re not stopping.

We will continue to pioneer, innovate, and lead the way so that buying flooring is no longer a slow, overpriced, outdated process, but a seamless experience that puts customers first. I know what it feels like to live in a home that doesn’t feel complete. I know what it’s like to dream of something better. That’s why I built Floor Street. Not just to sell flooring, but to help people create homes they truly love.

This is just the beginning.

– Tony Wolf, Founder